Privacy Policy

This website is run by Rockforce GSD, a sole trader business and German Shepherd Dog stud and breeder, based in Altrincham, Cheshire.

We are the “controller” of the personal information collected through this website. If you have any questions about this policy or your information, email us at rockforce@btopenworld.com.

Enquiry form. Our contact form asks for your first and last name, email address, the type of enquiry (general, stud, puppies or rehoming), your county and your message. If you would like us to call you, you can include your phone number in the message. Submissions are emailed to us and are not stored on the website. The form uses hCaptcha to check that a real person is sending it, which collects technical information such as your IP address and browser details.

Owner and breeder listings. Our Pups for Sale and Rehomed pages show contact details for other breeders and owners, so that you can get in touch with them directly. We only publish these with their permission, and we remove them when asked.

Website visits. When you visit, we use Google Analytics to understand how the site is used, but only if you agree. See Cookies and analytics below.

We only use your information for the reason you gave it to us:

• to reply to your enquiry about our stud dogs, puppies or rehoming (our legitimate interest in answering you, or taking steps you asked for before an agreement)
• to put people in touch about puppies and rehomed dogs (with the permission of those listed)
• to protect our form from spam (our legitimate interest in keeping the website secure)
• to understand how our website is used, so we can improve it (only with your consent)

We do not sell your information, and we do not send you marketing.

When you first visit, a banner asks whether you accept optional cookies. Nothing optional is set until you choose. You can change your mind at any time using the Cookie Settings link at the bottom of every page.

• Essential cookies remember your cookie choice and keep the site working. These are always on.
• Statistics (Google Analytics) tells us which pages are visited and how people find us. It is only switched on if you accept. Google may process this information outside the UK, under safeguards approved by UK law.

We only share your information with companies that help us run the website, and only what they need:

• our website and email hosting provider, based in the UK
• hCaptcha, for spam protection on our form
• Google, for Analytics (if you accept)

We may also share information if the law requires it.

We keep enquiry emails for as long as we need them to deal with your enquiry and any follow-up. Listings stay on the website until the dog has found a home or the person listed asks us to remove them.

Our website uses a secure (HTTPS) connection, and access to our email and website is protected by passwords and limited to the people who need it.

You have the right to:

• ask for a copy of the information we hold about you
• ask us to correct anything that is wrong
• ask us to delete your information, or remove a listing
• object to, or ask us to limit, how we use it
• withdraw your consent at any time, for example through Cookie Settings

To use any of these rights, email rockforce@btopenworld.com. We will reply within one month.

If you are unhappy with how we have handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

We may update this policy from time to time. The date at the top shows when it last changed.

Email: rockforce@btopenworld.com